The market represented by BBS 2008 constitutes a highly desirable target for advertisers.
The average British business person is:
male (75%)
43 years old
52% live in London and the South East

and they are:
Affluent: earn an average of £64,000 per year
Educated: 72% with a degree or equivalent
Committed and Driven: 54% work more than 45 hours per week
High Status: 70% are corporate managers and 60% senior managers
Purchase Decision Makers: 69% are involved in business purchase decisions
Frequent Business Travellers: 57% have made a business air trip in the past 12 months
Active Investors: 44% hold shares

 

Discerning consumers: 84% are prepared to pay more for a brand or product they trust
Technophiles: 98% own high-tech or upmarket home equipment (e.g. HD Ready
TV's, MP3 players, digital camera, luxury watch, etc.)

The media habits of British Business people differ from the average Briton. They:
Read more newspaper and magazines: 44% read quality daily newspapers
(vs. 11%*), and 58% read news & business magazines
Listen to more radio: 84% listen to BBC radio stations vs. 60%* of all adults
Watch less TV: 14% are heavy TV viewers vs. 27%*
Use the Internet more frequently: 90% use Internet everyday/nearly

(*Source: NRS)

More details on their professional and personal life, and their media consumption habits are available in the brochure and the launch presentation.