For most media owners, advertisers and advertising agencies, perhaps the best use of the BBS can be made by special market analysis of the database. The BBS is widely used in this way to evaluate and compare potential schedules for advertising campaigns. This form of access to the data is only available to Sponsors.
An organisation can obtain access to the BBS by subscribing to the survey and becoming a Sponsor. Only Sponsors may have access to the survey data for custom analyses and/or quote BBS information to third parties for promotion, sales, marketing or any other purposes.
If you would like to discuss Sponsorship, please contact Ipsos MediaCT.
Sponsors of BBS 2008 may access the data on-line via the following specialist bureaux:
Interactive Marketing Systems
T: 020 7420 9200 print@imsukltd.com
Choices Team
T: 020 8433 4006
helpdesk@choicessoftware.co.uk
Telmar Communications Limited
T: 020 7569 7500 sales@telmar.co.uk
Further analysis may be requested from the survey guarantors:
The Economist Newspaper Ltd
Talin Tokatlian - Senior Advertising Research Executive
T: 020 7576 1061
talintokatlian@economist.com
Financial Times Ltd
Enzo Diliberto - Research Manager
T: 020 7873 3349
enzo.diliberto@ft.com
Guardian News & Media Ltd
Stella Brown - Display Ad Planning Manager
T: 020 7713 4013
stella.brown@guardian.co.uk
Times Newspapers Ltd
Stuart McDonald - Head of Advertising Insight
Strategic Planning
T: 020 7782 7737
stuart.mcdonald@newsint.co.uk