The British Business Survey (BBS) is widely recognised as the leading source of market and media insight into British business men and women, from both a consumer and a business-to-business perspective.

It represents a universe of approximately 1.56 million social grade AB individuals of professional and management status, whose occupation implies significant business responsibilities.

BBS 2008 contains readership data for 65 newspapers and business publications, use of 21 news websites, daily and weekly reach for 21 radio stations and weight of viewing commercial TV.

It provides a wealth of data that can be used for precise targeting of specific groups of business people: company details, job function, decision-making responsibility, business travel, usage and ownership of technology, car ownership, etc.

Details of the universe profile and its media consumption habits are given in the British Business Person section.